News and Events
Friday, May 17, 2013
POCO Blacktown MegaCentre opened its doors to customers on the 10th May 2013 and attracted over 20,000 customers over the Grand Opening weekend!
POCO Blacktown MegaCentre offers a one-stop home solution superstore with a wide range of products at extremely low prices. It is aimed at budget-conscious shoppers but features quality and European styling which will appeal to everyone.
The brand and concept originated in Germany where there are 98 POCO stores, however, the product offering in Blacktown has been tailored for the Australian consumer.
“We sell everything you need to turn your house into a home,” says Greg Benstead, POCO Australia Managing Director. “Not only will our prices be substantially lower than anything else on the market in Australia, but we guarantee to have available stock of every product on display.
“That means you can browse through our 6,000 metre square super home market, choose your products and have them immediately loaded into your vehicle in our collection dock – there’s no dragging large boxes off shelves or having to wait weeks for back-orders, you can buy it and take it home that day.”
The store has products in the furniture, bedding, kitchen, storage, white goods, decorative and exercise equipment categories as well as DIY products like paint and wall paper. Customers can also dine at the German-style café in the store and purchase barista coffee and quality meals or snacks.
Furniture has been sourced from both local suppliers and from Steinhoff’s manufacturing and sourcing facilities in Europe and Asia.
“The combination of a strong Australian dollar and our parent company’s collective buying power means we can offer our customers fantastic value for money. You’ve never seen prices this good, and not just on some products, but on everything," adds Benstead.
Furniture is sold in flat pack form and customers will be able to take advantage of an innovative system for getting products home.
“If you buy an item of furniture that won’t fit in your car, we’ll swap you the keys to one of our vehicles and let you drive your products home. You simply return the vehicle when you’re done and we give back your car keys,” he explains.
The opening of POCO Blacktown MegaCentre has also created hundreds of new jobs for the Blacktown community, where their headquarters are located.
POCO has a very strong tradition of supporting and growing within the local community. Blacktown MegaCentre is very pleased to have POCO join them and is look forward to working with them delivering value to our local community.
Our General Manager Peter Cortis-Jones viewed the store the evening prior to the Grand Opening and made a number of observations “the store is more compact than an IKEA but in some respects offers a similar broad variety of product with something for everyone. It is certainly one of the most impressive international businesses to enter our homemaker category for many years and with the buying power of such a large international group it is reflected in the value on the shop floor. It is definitely a must visit for homemaker customers furnishing their home, apartment or investment property”.